Catalogs packed with ideas in 70s

Introducing the cover of the Cub catalog from 1958 to 2008. These were distributed at vehicle dealers. The design changes with the changing times ~
※Data from those days are posted with the cooperation of Tokyo Graphic Designers, who is currently producing Honda advertisements.

1970

Catalogs packed with ideas in 70s


Is it an image of a factory or office at a time when the economy is developing?

1970
Catalogs packed with ideas in 70s


A parcel delivery parlor came up to climb uphill and deliver!

1970
Catalogs packed with ideas in 70s


Finally in silhouette! It looks like we are expecting a three-dimensional brand.

1971
Catalogs packed with ideas in 70s


t is a picture that appealed to both women and men as working bikes!

1972
Catalogs packed with ideas in 70s


What a dynamic feeling! This is a catalog of delivery-only news cubs.

1972
Catalogs packed with ideas in 70s


The headquarters Kawadoya, the shooting location, is still a long-established candy store in Kyoto.

1979
Catalogs packed with ideas in 70s


I can hear the working men saying "Oh, this Cub is looking so good".


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